Mikey O
Player Valuation: £8m
Prices will determine gates as much as success. Not a chance any club with £500M-£600M debt to pay are having a "competitive" price structure. Build a 60K capacity stadium and there will be a lot of unfilled seats.
Match day attendance income isn't as important as it once was; having a full ground (even with kids) makes for a better tv spectacle (and that drives advertising revenue).