New Everton Crest Confirmed

[BoysInBlue]

Coca Cola have tens of billions of dollars in the bank. They can afford to backtrack easily.

It's actually the complete opposite.

A company like Everton, without billions in the bank, cannot afford to NOT backtrack. They can't arrogantly go ahead with something IF the fans in sufficient numbers outright reject it. Everton haven't got the funds to ride this out.

 

[Pat's Van]

Anyone else think the GOT badge would be a good look?

chico's avatar would be a better look than the new badge

 

[potato]

coca cola - 10 billion dollars or whatever, change logo and lose 10% sales , spend 10 million and redesign logo and sales go back up , short term they lost a couple hundred million in sales but by rectifying their mistakes they potentially saved themselves billions

everton - 120 mil company (according to kenwright) spend 1 mil on new logo (lets say) and lose 90% sales, spend 1 mil again and redesign logo and sales go back up to normal, long term they lose 1 mil (from the initial rebranding) and do not generate enough sales to make a profit.

so everton gains nothing financially by changing the logo back, because if they do then they money they make from the merchandise they will have spent on redesigning and buying new merchandise to put the new design on. Coca Cola can afford to re-brand quickly because of their finances

everton cannot.

simply put they would be losing money to appease fans. can you see kenwright do that?

 

[charlatan]

 

[BoysInBlue]

coca cola - 10 billion dollars or whatever, change logo and lose 10% sales , spend 10 million and redesign logo and sales go back up , short term they lost a couple hundred million in sales but by rectifying their mistakes they potentially saved themselves billions

everton - 120 mil company (according to kenwright) spend 1 mil on new logo (lets say) and lose 90% sales, spend 1 mil again and redesign logo and sales go back up to normal, long term they lose 1 mil (from the initial rebranding) and do not generate enough sales to make a profit.

so everton gains nothing financially by changing the logo back, because if they do then they money they make from the merchandise they will have spent on redesigning and buying new merchandise to put the new design on. Coca Cola can afford to re-brand quickly because of their finances

everton cannot.

simply put they would be losing money to appease fans. can you see kenwright do that?

That is some weird logic you have.

The fact is, Everton are skint. And rely on fans money, and money they get from Kitbag.
If the fans reject anything with the new badge on, the club lose money, and Kitbag lose money.
Kitbag then look to renegotiate the deal and Everton get less money and are in the **** financially.

It's called 'CUTTING YOUR LOSSES' to appease your customers/fanbase. It's the logical thing to do and it's good business sense.

The badge is ****e and everyone is unhappy. That doesn't mean we're stuck with it long term. Short term for the next season, maybe. But not long term, and the fans can influence this.

The Coke example is a very very famous example of a company getting something totally wrong and backtracking quickly to avoid a PR catastrophe. It doesn't matter how rich the company is, a PR disaster is a PR disaster. The less money a company has to lose, the more careful they have to be with these things.

 

[BoysInBlue]

Edit - duplicate post. Sorry.

 

[Jeff Jones]

Look, they've just changed the design again. They've been doing it every so often for years.

It isn't rebranding, it's a variation on an old theme.

I was happy with the last one but some of you weren't. This one isn't the worst I've seen but I've preferred others, but it'll
change again, sooner or later.

We have more important thing to worry about. Just my opinion.

 

[deipnosophist]

It is growing on me to be fair

 

[mawders]

It is growing on me to be fair

no it's not

 

[IRO1977]

It's something i could have drawn left handed

 

[tmgc]

It's something i could have drawn left handed

Its something I could have drawn with my left foot, using a few old crayons , while hopping barefooted on my right leg, swigging my tenth bottle of leffe, and smoking a ciggy in the dark,blindfolded.

 

[macdog]

chico's avatar would be a better look than the new badge

YOUR avatar looks better than the new badge, mate!

 

[mawders]

we didnt need the year or everton added . this is and always will be our badge imo
iconic and instantly recognizable ..

the last time we had a decent crest. The "current one" has no need for the ready-brek yellow edging, nor the founding year nor the club name.

If they want to remove/damage what's iconic about the badge, then they may as well stop calling themselves the People's Club too

 

[WA Toffee]

And there was me thinking we were a football club, not a fashion house.
Really, why does anyone give a toss what it looks like - I am interested in the 11 people wearing it, not the crest itself

 

[mawders]

"During the process of updating the Crest each element of the existing version has been analysed individually. They were evaluated to gain a full understanding of each element’s historical significance, as well as looking at more practical design considerations.

Project Manager, Jim Fantozzi, said: "The outgoing version of the Crest is often misrepresented. You see it being used in the media with the Everton name removed or the ‘1878’ taken away. Beyond that, the complexity of the Crest makes it difficult to reproduce for certain print, broadcast and digital media.

"It’s difficult to animate and a number of national and international media organisations use it incorrectly.

"There are also problems reproducing the outgoing Crest below certain sizes, when elements, including text, become invisible or illegible. As people view media on smaller screens that becomes more of an issue.""

I can't believe this crap. The outgoing crest is often misrepresented by the dropping of the 1878 or club name. Well, good. I's pointless anyway. Just get back the original Theo Kelly design which we had again in the 90's. And as for being too complex to reproduce or too difficult to see on a small screen...I mean, we have 21s century technology FFS. If I can play Angry Birds on a 4 inch screen and see those tiny little birds in intricate detail, then I'm sure there is no problem replicated the badge at all. It's all horse-****. Any marketing campaign that is launched which a defensive and justifying angle speaks for itself. It's ****, the club know the fans hate it, but rather than drop it, they are arrogantly steaming ahead.

If Martinez gets appointed as manager too I might well hang myself