Deserve all they get as a club for doing away with consessions and now charging youngsters a ludicrous £66 for the cheapest seat to watch the worst United team since the late 80s.
Talk about short termism and not thinking about the next generation of fans. They do have an enormous support but the core of it is in the Greater Manchester/North West area which isn't exactly swimming in money.
I've been hugely critical of the hierarchy at Everton for decades but to be fair to them they've never priced out the young local fans and they've not done it for the new stadium either.
They don't care about local fans because all they see is the top-line, and if they're able to still sell-out under their (Ineos's) tenure, it will seem dandy.
United will still get young fans going from their wider-fan base who can afford it, even if it is detrimental to the fans who live in relative close-proximity to Old Trafford.
I read that their rationale, from Ratcliffe's himself, was due to a comparison with certain other PL clubs' prices:
‘I don't think it makes sense for a Manchester United ticket to cost less than a ticket to see Fulham,’ Ratcliffe told the United We Stand fanzine.
‘I don’t want to end up in a position where the genuine local fans can't afford to come, but I do want to optimise the ticketing,’ he said.
While they may compare the size of United and Fulham, in the short-term one is 9th and one is 13th, but worse it ignores the demographics of each location.
Fulham is in west-London, where the mean wage is £51.6k (male) and £42.1k (female) with many people have a large disposable income.
Trafford's mean wage is £46.3k and £35.6k respectively, with many neighbouring boroughs have a net household income of less than £25k - e.g. poverty.
But as I said, as long as they keep selling out and people buy the tops and whatnot, they aren't arsed!