Good post mate.
There's definitely an investment case for a new stadium and also one for a redeveloped Goodison, particularly when there are significant capacity and revenue constraints on the existing asset. Admittedly the initial return on capital is fairly low, but as you yourself point out it can significantly increase the asset value of the club.
Previously I have shown that a stadium with capacity of 50,000 including around 4000 executive seats could at capacity increase existing revenues from less than £20 million to £35/38 million without eye watering increases in ordinary or concession seating. If you add in the reduced running costs of a new stadium then you begin to see an acceptable return on say investment of upto £250 million.
Except in terms of repaying the loan even at 8% interest and over a reasonable period the increase in revenue is less than the repayment leading to negative cashflow.
Naming rights and other usage are the key along with corporates in my opinion.
Why a new/redeveloped stadium?
Easy - have to expand other streams of income in order to significantly increase the wages budget under FFP to attract players to win things.
Kitbag deal. I've said it before, how much to buy out the contract as that will affect the decision on what to do about it as you have to factor it in to see if your profit level justifies it rather than running it down.
Was looking at you earlier 4 point strategy, and again as I've said before the JG loan could conceivably have no benefits to being paid off and the Prudential Trustees loan would have to be repaid before a ground move (certainly),or a redevelopment (probably) as ground capacity and the stream of income underpinning the loan is compromised.
Edit JG paid off pre-term