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It could hardly be worse though. When the commercial income of the fourth most successful team in English football is worse than the likes of Norwich and Wolverhampton I'd say that is a pretty damning indictment of those in charge.
We have one of the poorest support, financially speaking, in the league. We just don't buy lots as a fanbase. We aren't a sexy club, we don't buy big (until recently) and our ground is old and creaky. Our history though illustrious, is a distant memorey to modern fans.
It's a difficult sell commercially. I'm not saying the board couldn't do better because they blatantly could, but there are or have been obstacles in trying to sell the club to companies. Shirt sales is where we really let ourselves down.
 

We have also floated round in the most expensive position in the league. It costs bloody loads in fees and wages to maintain a European challenge whilst not getting into Europe regularly.
 
We have one of the poorest support, financially speaking, in the league. We just don't buy lots as a fanbase. We aren't a sexy club, we don't buy big (until recently) and our ground is old and creaky. Our history though illustrious, is a distant memorey to modern fans.
It's a difficult sell commercially. I'm not saying the board couldn't do better because they blatantly could, but there are or have been obstacles in trying to sell the club to companies. Shirt sales is where we really let ourselves down.
We have the best and most famous players of Ireland, South Africa, USA, and previously Australia. The fact that we haven't been able to turn that into more overseas support is just inept.
 
We have the best and most famous players of Ireland, South Africa, USA, and previously Australia. The fact that we haven't been able to turn that into more overseas support is just inept.
True enough. But the tide is turning I think on that front. The sooner the kitbag deal runs out the better.
 

We have one of the poorest support, financially speaking, in the league. We just don't buy lots as a fanbase. We aren't a sexy club, we don't buy big (until recently) and our ground is old and creaky. Our history though illustrious, is a distant memorey to modern fans.
It's a difficult sell commercially. I'm not saying the board couldn't do better because they blatantly could, but there are or have been obstacles in trying to sell the club to companies. Shirt sales is where we really let ourselves down.
With the kitbag deal tho, would it matter how much they bought? If everyone bought three kits each, would anything even be different? The board did these deals, not the fans.
 

I've heard this said a number of times, but have to confess I can't understand why. After all, if you're only extending a stand the basic infrastructure is already there.

There would have to be a huge amount of works undertaken, such as ground engineering, structural feasibility. for eg, are the foundations of a standard that suit much more stringent building regulations now? What effect will any extra mass have on the existing structure. Services wise, are the services that currently served the stadium of a sufficient size for any expansion? Drainage, Main cold water, Gas, Electricity. Access and egress through the existing areas, can the extra people be cleared soon enough in the event of an emergency. Its not quite as simple as building a lego tower.
 
It's been evident to me for a long time that our commercial innovation is severely lacking. We need to offer a lifestyle services suite to our match-going supporters if we're ever going to fully realise their economic potential. The process is simple:

Refreshments: a Costa Coffee booth underneath every seat, staffed by an inept, strangely camp yet hetero 19 year-old from Huyton. Due to spatial limitations we'll only be able to offer the medium Americano but, as most blues who go to these places moodily order "one coffee please" then complain it's too big, it shouldn't be a problem.

Shopping: Bill Kenwright and John Woods will drive to Park Foods during the match, picking up a selection of delicious products for your coming week. Delivered to your door by a Sylvester Stallone look-a-like just before MotD begins. It will mostly be biscuits.

Leisure: Whilst estranged, Sylvain Distin can be sent out to homes to satisfy the unloved wives of some of our older fans. A 90 minute match will normally mean 32 house visits. Arouna Kone can offer camel rides to the progeny of Evertonians who use Saturday afternoons primarily as an escape from the grim reality of their familial existence.

Apparel: At present, Mo Besic sets up his stall just outside the Winslow after the game, selling his homemade retractable blade concealment devices, leather jackets and blue jeans. This is a waste. From hereon, he can spend the 60 minutes after he gets sent off mobile in the main stand, bringing Eastern Bloc chic to the masses. We might need to loan him out to Greatie Market for a month to get him used to the pace of the game.

These are just the tip of the proverbial volcano under the ocean. There's tons of other things, including a full series of self help seminars such as Bobby Elstone's "Keep on Smiling and the World Will Forgive You" and Ossie's "And They Said I'd Never Make It (Selling Your Soul at the Crossroads)".
 
Elstone forgot to mention that we now have shirts for sale in the far away land called Ireland. Great work Robert give yourself a raise and a pat on the back. What they should really tell us is when are they selling Ross Barkley to fund a new stadium that will never happen :rant:
 
There would have to be a huge amount of works undertaken, such as ground engineering, structural feasibility. for eg, are the foundations of a standard that suit much more stringent building regulations now? What effect will any extra mass have on the existing structure. Services wise, are the services that currently served the stadium of a sufficient size for any expansion? Drainage, Main cold water, Gas, Electricity. Access and egress through the existing areas, can the extra people be cleared soon enough in the event of an emergency. Its not quite as simple as building a lego tower.
All these considerations didn't seem to have stopped Cardiff putting an extra tier the full length of their touchline stand this closed season, for something around only £10m.
 

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