Bruce a question mate if you dont mind, what do you think the long term implications are for the club if the move to the new stadium doent happen? Is it pretty much as was and we will be in the situation we find oursleves is for the forseeable and perhaps long term future?
It doesn't look good at all. Last year we lost some £9.5m after player trading, down slightly from the £10m loss the year before that. If you take out player trading we're still losing money, allbeit not so much at £0.5m. We can't keep going like this. Last year we paid nearly £3m in interest, which is around 5.5% of turnover.
I did some analysis a while back on our gearing etc.
The traditional ratio for measuring liquidity is the current ratio (assets/liabilities). Creditors generally prefer a high rating as it means they are likely to be paid back. Shareholders generally prefer a lower rating so more of the capital is employed in making money. Obviously you don't want to be too low that you can't meet your obligations however.
As it stands our ratio is 0.14. Pretty poop. Also when you're talking about liquidity it's better to have cash in hand rather than debtors or other less liquid assets. We have no cash in the bank according to the reports.
To determine the long term solvency you can use the debt ratio (total debt/total assets). Unlike liquidity ratios that are concerned with short-term assets and liabilities, debt ratios measure the extent to which the firm is using long term debt.
Our figure stands at 1.30 (roughly). Basically anything over 1 means you have more debt than assets.
Our finances aren't good. Obviously it's hard to say how long we can continue as is but we can't be too attractive to lenders right now, especially in the current climate. I dare say a reasonably high level of lending is possible because with Sky and relatively stable attendances you have a pretty predictable level of income. It will be interesting to see what Sky do when the contract is up for renewal. Whilst on one hand it seems implausible that they'll up the bid again, in an increasingly fragmented tv market sport does offer one of the surest ways for broadcasters to deliver mass audiences to advertisers.
Kenwright has said that we need an investor, and it appears we need one pretty desperately. Getting Kirkby resolved would appear the best way to get an investor in the short-term.
I don't really but the concern over attendances. Of course they're not selling out Goodison at the moment but there are many reasons for that. The performances on the pitch are undoubtably one but personally I don't think it's the main one.
The credit crunch is looming large and is undoubtably playing a massive part in how people spend their money.
Finally you have the facilities. I dare say for many in the Sky generation paying through the nose to sit in a shitty stadium takes a fair bit of dedication. If you go to a modern stadium the facilities swamp what we can offer. If we want to charge comparable ticket prices we need to offer comparable prices.










