Money is irrelevant imo. He embarrassed himself on a global scale, there's no erasing this. If people say Kiev, they'll think of him. He can't get away from it, it will haunt him forever. Money is only good in the sense that it can provide freedom. Above a certain point it's useless, unless you harbour strange desires. They might make good money, but they can hardly go out and about without being bothered. Imagine being chased by grown men in full kits asking for a selfie while you're trying to buy a cauliflower. Horror.