There is no "supposedly" about it mate. Check the books -- we lose money almost every year. Check out this article if you haven't already:
http://bleacherreport.com/articles/378517-why-has-nobody-bought-everton
As for "business sense" ... this is football.
How much business sense does Chelsea or Man City make? That said, if you want a business justification, it's cheaper to keep a player like Arteta if you already have him than buy him (at least the finished article -- I know Arteta didn't cost much when he came but you can't rely on every 2-3m purchase turning into Arteta).
Plus everything is done with money yet to arrive in mind (TV revenue for next year, league position and so forth), not the money we already have (which is none).
A big part of the reason we aren't buying anyone in this window (or even being able to afford loans) is our current league position has the board worrying about the size of end of season cheque from the Prem. If we were on pace for 5th or 6th that's maybe 4m extra -- which would help fund a player or at least some loans. As it is they're looking at less revenue than expected so they aren't spending anything. It's a horrible situation (and yes we'd like a new billionaire owner please) but that is the fact of the situation. I may not like it (nobody likes it) but there is no point coming on here and running FM fantasies about doing this and doing that when the reality is we're skint. If you said sell Rodwell and buy one new player (or three very cheap players) you'd at least be in the realm of what this board would realistically do. Doesn't matter what happened with Lescott. Completely different situation. Again, I don't like it, but it's reality.
First off what we
want is the same thing, we just disagree on the best way to obtain that goal. As I said before, which you seem determined to ignore, transfers are a big risk. Every team, including Everton, including the world powers of football, make bad decisions on transfers. Citeh, Barca et al. can afford to make mistakes -- we can't. If we sell a player like Rodwell and miss on the transfer that could be disastrous.
I don't share the thought that keeping him means relegation; nor do I share the opinion that selling him would really help us catch up. Fair play rules and a new owner might help.
Atleast Chelsea and Man city have the financial backing to pay there wages, your telling me we couldnt afford are exisisting wage bill but yet weve given improved terms to a number of players and hiked up a wage bill thats not affordable even more!. If thats the case then thats even worrying because if we have a wage bill we cant afford and no future investment on the arizon, then how we meant to keep up with payments, we cant keep increasing debt, banks will want something back and that could mean selling players, and not just the likes of Yobo, Yak, Pienaar and Vaughan who have all gone or as good as this month so come summer time, we might have to sell someone anyway to please the banks with no new investment coming in what so ever.
And you mention money coming in from tv revenue yeah, we wont ever see that money or any tv revenue for seasons to come as we already took out loans on the strength of that years ago, i read an article on another forum and it showed you what and who we'd loaned from and the money we would recieve from sky was already tied up to service loans we took out years ago and i think what ever money we do get from sky up until about 2015 i think it was, is going straight to which ever bank we loaned from, we wont see a penny and thats why we havnt seen a penny for years, exsisting loans was taken out on the strength of future revenue from sky, we wont be seeing no tv money for a few years!.
And you might not share my views about keeping/selling Rodwell but just answer me this, if we keep Rodwell yeah, i take it you want to keep everyone else too right?. so if we do and your banking on these fair play rules or a new investor, well with the fair play rules yeah, ive just blown that out of the water cos we cant even spend are own means because its already owed out to banks (and i forgot to mention up there that money from season ticket sales is even signed over to go towards servicing loan arrangements) so will leave us with nothing, and no new invester is on the arizon at all so where do you expect us to find the money for us to compete next season atleast?.
All im saying is look at us now, were 5 points off a relegation spot, in the attacking third we dont score enough goals or create enough chances to win games, and in truth games that were expected to win but weve either lost or dropped points, and in that respect were struggling badly and yet you want to keep what weve got knowing full well we have not got a pot to piss in and no money coming in or investment and knowing full well we need a striker and possibly a couple of wingers as were in desperate need of goals and match winners and knowing all the clubs above us will improve and the ones below us will aswell?!.
Next season if we go with what weve got, then were going to really struggle again, and then who's to say after that season the likes of Jags, Baines, Felli, Arteta, Rodwell and Coleman wont fcuk off anyway as were skint, struggling and showing no ambition what so ever?!. All them ive named will go if there as ambitious as they make out to be, some of them havnt won trophies in there footballing career, one or two have and will want to again and clubs who have have been linked to these lot definitely have or have a chance of doing such a thing so they will p i s s off and then we will be in **** cos we wont be able to replace em with better or similar quality i dont think if we have a 3rd season of struggles, who with real quality will want to come to us, a team struggling in the lower reaches of the league, no one, no one did when Moyes first took over and we was up and down for a few seasons, we had to settle for the likes of Wright, Kilbane (did a good job though), Bent (did a good job for us), Li Tie and that other chinc, McBride (although i thought he was good), Jeffers back on loan and McFadden to name a few, we started qualifying for Europe and finishing 6th and then 5th twice on the trot etc and the likes of van der Meyde (although he was a let down), Yak, Fernandes, Fellaini, Distin, Bily and Heitinga, all a better quality of player, wanted to play for us as they all thought we was a good team and going places and hopefully win things.
But were skint and cant invest in the team to hopefully change are fortunes to try and have a crack at the European spots again but me personally in the sheit situation were in with no money, no investment coming in anytime soon, i'd sacrifice a player like Rodwell who's valuation well out weighs his usefulness to us right now for the sake of possibly giving us the much needed cash to maybe go out and bring in the required quality to atleast keep us going for a few more years and possibly give us a chance to qualify for Europe so we can keep the exsisting core of the squad and who knows, if we start qualifying for Europe regulary or even luckily make the champions league one year then we'd start bringing in fresh income from that to keep us ticking along.
I understand what your saying when you talk about signings being risks but in the situation were in what doesnt look like changing anytime soon, i'd rather us risk selling one player in Rodwell who isnt a first teamer, for a decent fee and go out and buy the players we all know we need and have a go that way and try to keep up with the teams above then not sell anyone, keep what weve got and risk falling further behind everyone and then risk losing more than just Rodwell in the future cos it will happen if we dont take drastict action whilst were in such a predicimant, we will stand still or fall behind and then when everyone does want out, what do we do then?.