ijjysmith
Calm
It all depends on what their long term plans for ryback are. If they are serious about his push and see a future for him in the main event he simply has to win, if he's just a short term thing to cover for cena then he should lose.
You forget. WWE are mental and rarely think past the next PPV unless its a major star (Rock, Cena, Punk). I'm convinced they have no clue what they're doing with Ryback.