Well, I mean WWE haven't done anything until now and they are well within their rights to protect their intellectual property
They've turned a blind eye for years, but the BC have showed up making a nuisance of themselves, so they've clamped down
If the Bullet Club had left it well alone, I'm pretty certain the WWE would have continued turning their eyes the other way
As Roddy Piper so famously said, "you do not throw rocks, at a man who has got a machine gun" (Pun possibly not intended)
Aye I agree with WWE on this one, gotta admit.