"Give something they really want" - new Everton Christmas advert

[deipnosophist]

...TOO much cynicism can age you prematurely

 

[Housequake]

Has anyone took Jelavic out of that f*cking box yet?

 

[davek]

Marketing towards consumers and the fanbase is ENTIRELY DIFFERENT to 'marketing towards attracting a buyer/investor/silent investor'.

Not everything at Everton behind the scenes is ****e, Dave. There are some very good people working there, as has been recognised at regional awards do's like tonight.

People working in the Everton commercial department, or Everton in the Community and Everton Former Players Foundation don't have anything to do with Kenwright's 'efforts/asking price' in 'selling the club'.

You can surely recognise an area where the club is succeeding without disregarding the areas where we aren't.

For example, Everton leave Liverpool in the dust when it comes to engaging with the fanbase and the local community. There are areas of our club to be very proud of. It would be a shame to not take pride in these and allow your more over-arching feelings to colour your whole view of Everton.

That marketing award was just a consolation prize pat on the head for not landing the big playing-side gongs up for grabs on the night. It's like when they give a rubbish but 'tasteful' British film the Oscar for best cinematography.

If it was such an outstanding performance I'd like to see the data that makes it so. Because it's generally accepted that we are inert when it comes to flogging club merchandise and bringing general non-tv/non-ticket sale revenue into the club. So I'd really like to see the comparative study that sees Everton come out on top in marketing. What are they marketing and what's the tangible cash result?

As for EitC - bluesnapper is spot on: that organisation is not part of Everton. Everton lend their name to it. The expertise lies outside the club.

 

[dead_soft]

I like it when Romelu smiles.

 

[The Hibbert Agenda]

Stones & Naismith Bromance

 

[GraemeS1980]

All we want for Christmas is Romelu Lukaku to sink the RS

 

[Eggs]

...presume there's a calendar. Should be looking at what month Baines is to see if it means anything. Mmmmmmmm.

 

[BoysInBlue]

That marketing award was just a consolation prize pat on the head for not landing the big playing-side gongs up for grabs on the night. It's like when they give a rubbish but 'tasteful' British film the Oscar for best cinematography. If it was such an outstanding performance I'd like to see the data that makes it so

http://www.evertonfc.com/news/archive/2013/09/10/blues-boost-prem-figures

It was a year in which the Blues introduced a £95 Season Ticket for Under-11s and reduced prices for all junior fans up to Under-16.

The scheme led to a staggering 39 per cent season-on-season increase in the number of supporters aged 15 or under acquiring a full Season Ticket - figures that are up a further four per cent for 2013/14.

That's just one example.

As for EitC - bluesnapper is spot on: that organisation is not part of Everton. Everton lend their name to it. The expertise lies outside the club.

You're just hiding behind semantics Dave. It is the club's official charity, started in February 1988 by the club. The chief executive of the charity did such a good job she's now the club's deputy chief executive and a driving force behind many of the recent improvements - fan park, free entry to a reserve game at Goodison, engaging the fanbase, empowering people like Alan Myers to forge good relationships with supporters groups.

Old video from a year ago:

[video=youtube;fQLMoh6oDmo]http://www.youtube.com/watch?v=fQLMoh6oDmo[/video]

 

[Bluesnapper]

Utter rubbish. It's embarrassing to say EiTC and EFPF aren't 'part of Everton Football Club'.

It's as if some people don't want to be proud of the good things Everton does and gets praise for.

There are not, they have been set up not to be part of the club as stated on the website 'Everton in the Community is an independent, registered charity operating on an 'not-for-profit' basis, which is affiliated to and supported by Everton Football Club'.

 

[davek]

http://www.evertonfc.com/news/archive/2013/09/10/blues-boost-prem-figures

It was a year in which the Blues introduced a £95 Season Ticket for Under-11s and reduced prices for all junior fans up to Under-16.

The scheme led to a staggering 39 per cent season-on-season increase in the number of supporters aged 15 or under acquiring a full Season Ticket - figures that are up a further four per cent for 2013/14.

That's just one example.

What does that prove? That dropping prices you sell tickets? That's not exactly alchemy they're performing there is it? I can better their figures (whatver they are because it's not stated how many are actually sold), by dropping it another fiver. Does that make me a marketing genius?

The commercial side of this club is a standing joke, everyone knows it.

You're just hiding behind semantics Dave. It is the club's official charity, started in February 1988 by the club. The chief executive of the charity did such a good job she's now the club's deputy chief executive and a driving force behind many of the recent improvements - fan park, free entry to a reserve game at Goodison, engaging the fanbase, empowering people like Alan Myers to forge good relationships with supporters groups.

Old video from a year ago:

[video=youtube;fQLMoh6oDmo]http://www.youtube.com/watch?v=fQLMoh6oDmo[/video]

This just means that her expertise was brought into the club from outside it. The charity, as bluesnapper again underlines, is not part of Everton, full stop.

 

[Steve Wigan]

This just means that her expertise was brought into the club from outside it. The charity, as bluesnapper again underlines, is not part of Everton, full stop.

Its an EVERTON Charity. As a CHARITY it has to be independent of the business of the club. But it is part of EVERTON...its not part of Arsenal, Walsall, the RS or any other club. Its part of Everton. No matter how much the usual suspects try to spin it, its a charity concieved and supported by Everton Football Club and is therefore a POSITIVE thing for the club in terms of image, community standing and public relations.

 

[davek]

Its an EVERTON Charity. As a CHARITY it has to be independent of the business of the club. But it is part of EVERTON...its not part of Arsenal, Walsall, the RS or any other club. Its part of Everton. No matter how much the usual suspects try to spin it, its a charity concieved and supported by Everton Football Club and is therefore a POSITIVE thing for the club in terms of image, community standing and public relations.

Regardless of all that, Everton are a football club mate, those in charge get judged on football matters not how much they facilitate this Government, for example, in their free school policy. We have a regime in place for 14 years who've delivered zero investment nor stadium development. They are utter failures.

 

[Bluesnapper]

a POSITIVE thing for the club in terms of image, community standing and public relations.

Yes it all those things but it still isnt part of Everton and the club tells you that on the website.