Needs to do what he should have done when he took over - complete root and branch review and overhaul of the entire club/business - slash and burn required for most of it.
Been taken for a ride by a number of conmen, such as kenwrong, Walsh, Silva, Koeman.
£500 Millon of his own moolah down the swanie - feel a tad sorry for the bloke, but he should have let brands actually do what he hired him for, and not take the trainset home with him.
Brands should be relieved of his duties as well - the absolute state of the playing squad currently beggars belief, and some of the loan decisions have been totally baffling.
It is for him because that's what will massively increase the value of the club and make the club more attractive for buyers in the future, in the way that a ramshackle old Goodison in a hemmed in residential area won't. Ultimately he'll want a return on his investment.
He's chucked the best part of 500 mill away on the team and got nothing to show for it.
Hes spent circa £210-260mil on the squad depending on net transfer fees + add ons.
Doesnt take into account additional wages and other payments of course. Not going to be anywhere near £500mil of his own money though.
Koeman -- supposed "hollywood" manager that i said at the time was a dreadful appointment. If he was "hollywood" then its a horror.
Why he hired him and spent so much in one hit was insane. Not to mention the huge jump in wages.
Allardyce -- Necessary evil due to the Koeman mess...but why give him money for Tosun and Walcott? Again a disaster.
Silva -- Young progressive manager with overseas success and did well for Watford until our approach. Made sense at the time for me but wasnt the right man.
Ancelotti -- World class manager backed to the tune of James+Allan (Doucoure + Godfrey from Brands). When we hired him it was the time to spend £150-200mil on players...he jumped ship.
Benitez-- Went against the fans.
Walsh +Brands -- Seems like Moshiri hasnt set a structure in place to effectively use a DOF but hired 2 anyway....punted one when it wasnt working and extended the other when its failed.
The one who was rewarded seems unable or unwilling to sell players.
Different styles from one manager to the next leading to an unbalanced squad suited to none of them.
On the face of it i dont think £42mil ish a year on transfer fees is an enormous amount when we started at a low base and the places we want to be are spending alot more than that in fees + wages.
When Ancelotti left he went on Jim Whites talksport show and stated
"We built a squad for him"
Nonsense.
Moshiri needs to go balls deep again.
Only this time he needs to have the right person making the right decisions.
I think the aim is to ride out the FFP storm then if the manager at the time has done well he'll drop £200mil on the squad.
If Benitez stays and we finish around top 6 in the next 2 seasons then he'll be the one spending the dough.