He has to recruit better.
But then, we were all excited weren't we, when we signed Walsh, fresh off Leicester winning the league, a man who'd unearthed Vardy, Mahrez, Kante, I couldn't see a reason why it wouldn't work. Turns out there was a lot more going on behind the scenes giving Walsh assistance.
As for Brands, again, excellent pedigree of bringing through younger players, and lesser known players and selling at a profit. Yet, he's done nothing of note so far, a catalogue of disastrous signings.
Our recruitment policy served us so well for years in the previous 10-15 years, which was buy players who had a high ceiling with low risk, Arteta, Cahill, Lescott, Pienaar, Jagielka all on the younger side, with chance to make a profit where we can. The system since has been abysmal. If we followed Moshiri's orders to sign the likes of Sigurdsson, then what's the point of a DOF?
It's bizarre to even suggest it, but we need to pull it down and get the recruitment right, and go back to basics, because your Schneiderlin's, Gomes' and Gbamin's of the world costing us £75m, can not ever be a sensible business model.