You really think USM have taken over Everton because of purely football?
The global recognition of football is huge.
The Premier League is the biggest brand on the globe. The Liverpool water front is worth billions to an organisation with the ability to attract investment from realestate.
Everton will be the cherry on the cake of a far grander scheme.
Top 6 are the biggest brands, our turnover reflects that, the top 6 dwarf us.
The top 6 are having an increasing influence on the premier League, cl is where the money is we are no where near, you could chuck another 200m at the squad and we still wouldn't be near top 4.
The peel project has been active for almost 10 years as of yet nothing.