I remember Esk saying at the time we signed Allan, Doucoure and James that we couldn't afford it. He wasn't wrong in hindsight.
Oh he was defo right, I had my head buried in the sand.
In all honesty there’s little things we could have done to capitalise on increasing revenue. We had James Rodriguez, one of the worlds greatest players and a hero to millions in South America, and parts of America. Why we didn’t have his name on every piece of merchandise over there is unbelievable.
I would have had water bottles, bills, socks…everything produced and sold specifically for that market.
Same with Cahill, market missed; Donavan and Howard and Li Tie all those years back.
When Arsenal bought Inamoto from Japan they flooded the market with their kits and his name. Made them tens of millions just off that