Well no it's not really like that at all. I'm not saying we can't or shouldn't do these things i'm saying there isn't always actually a benefit to it. What it would be more like is Amalia doing the same level of advertising as Pizza Express, despite knowing that they won't get the same commercial benefit from it.
So a couple of murals walking from town to the ground, building a bit of an 'Everton Way' or raising the profile of our players by plastering them up around town for kids to see so they aren't just blindsided by the likes of Messi or Ronaldo (could coincidently lead to selling more shirts, names on backs etc) would be spending the same as them.
FWIW the reds don't need to spend anything, they are like Coke or McDonalds, there Prescence is enough , from some weirdo creating Jurgens, to the knock of scarfs on the high street.
But we need to be proactive as that sort of profile cant just appear from nowhere.
It would be like Amalia not advertising or bothering at all because Pizza Express have a bigger budget