Was that success fiscal though, not really, you can pick points out that you can say if only. The truth beeing apart from last season we have added to the squad and that has been part of our success. The years you mention i am thinking of the players we bought and thinking did they progress us at the time and im thinking yes they did. You have your Arteta's, Neville, Johnsons, Lescotts, Jags, Yak, Baines, Fellaini's all in there mate. Tbh those purchaes were all made, on the back of borrowings and players sales - which is a large reason for a lot of our debt. Like you say we have been reasonably successfull, we have certainly porgressed in 11 years on the playing and non playing sides. The model was sussccfull, but i agree with a lot that say we are threading water we are. Its glass ceiling stuff we have reached the optimum that model will allow, because we have hit the ceiling in terms of what we make, the decsion is to incur more debt or not - its best not to for me. I think everyone at the club and fan knows change is needed all have acknowledged this - i just dont buy in to the lunatic stuff of consipirocey therios or train sets, TBH you would be mad to buy Everton.
To be honest i dont beleive and maybe its just hope that we are finished progressin gon the playing side, i beleive we can be competitive for CL - that not to say i am saying we are nailed of but we have the capability ot giveit a go - i was as dissapointed as anyone last seaosn- but beleive it was a shocking under performence and the that team has another 30% in it in terms of performence. I could be worng and if i am i will be the first one looking for the squad to be dismantled next summer. Which takes me to my next point, we spend a hell of a lot on our current staff and as you say this is largely due to the success they have brought, that team has been backed to the maximum of the clubs resources and a lot of faith put in it, success should breed reward and that was the club has done reward the players for success - this is not a peptual thing - it has to be constantly raffirmed which is why i say another bad season and this squad should be dismantled.
I think its also inportant to be aware we ar talking at a specific moment time and that just over half way through a trasfer window, i am ceratin players will come in, even if others are not, im not saying their wont be outgoings and the net spend wont be that much and we all know the low hanging fruit, but there will be additions so the squad will have no excuses next season.