I think Neiler is almost on the money here IMO.
There is one easy fix and that is a sheik with a pot of money that he aligns to Everton as his plaything, but this is Everton and I don't want us to be a club that is a plaything like Abromovich's chelsea, or the ridiculous shenanigans of Man City even though it would great to watch on a saturday.
I want Everton to be up there with Manchester United / Arsenal in terms of building the brand, developing youth, and building (not buying) a great club like we did in the 80's. I know times have changed.
For us to do this requires a monumental overhaul in almost every direction.
Commercially we have to do everything we can. The TV money is happening already and David Moyes and his success on the pitch is helping us get more appearances hopefully this year and potentially next. New shirt sponsors, merchandising, AND increases in season tickets (even £2m - £3.5m) is needed. Every penny counts.
We do not have a Fayed or a Whelan filling in the gaps in our preferred pursuit for growth, in fact we have no pursuit of growth at all its all about survival, and that i feel our luck is running out. Could you imagine what would happen if we finished 8th with no cup and Moyes leaving. Yes we'd go on but for how long.
I have family who are RS season ticket holders and live in London communicating regularly with spurs, arsenal fans and it is always interesting to hear what else is happening.
I spent a couple of years driving Ellis Short of Sunderland whilst he made his billions so I get the basics of business i think.
When walking the dog in the local park which is next to the football pitches, you see Arsenal, Tottenham, Chelsea, Liverpool Man Utd shirts that the kids are wearing, but you NEVER ever an Everton shirt.
My cousin who lives in Halewood, tells me that in his whole class of 25 kids, there is one Evertonian - 1 ffs.
We;re having a great season on the pitch so far, but the alarm bells are clearly ringing for the future.
Bill loves the club, he's a fan and he does believe he is the best person for the job, which in the current board of directors from what i understand he probably is the best of a bad bunch. However, i've realised that if i wanted the TV series of Breaking Bad made into a musical, he's the man.
However, do I want my beloved Everton overseen by him and the likes of Elstone who he supports - God no.
What is my suggested solution, assuming a buyer can't be found? - Something to do with the fans.
I'm really worried about our FUTURE.