Liverpool owners Fenway Sports Management have risked infuriating supporters with a claim on their website about ’transforming fans into customers’.
In the 'portfolio' page of their company website, FSM have used the Merseyside club as an example of how to utilise fans for financial benefit.
It comes amid a significant backlash against the club's new ticket pricing structure that will see the first £1000 season ticket introduced next season.
Hahahaha........Der best customers in der werld.........