It's the U.S. owners thinking that they've secured some top young player that they're going to make a profit on in the future. What they don't realise is after being stupid enough to pay 20 mill for Hendo they're now going to pay him 5 mill a season. No one will buy him above the price they paid, and in another 2 years he'll want a pay rise.
For a club that think they invented premier league money ball they aren't half rubbish at it. Hendo, Lallana, Lovren, Balotelli, Borini, Lambert, Allen, Mignolet - they'll never sell any of these for a higher price than they bought them. They're all on high wages as well and not really good enough to move up a level.
Their only financial hope is that someone is stupid enough to pay for Sterling then they reinvest and get lucky with another Suarez.
They are the idiot kid at school who bought loads of pokemon cards at school, or football stickers thinking they could sell them on. I don't mind them buying dross (I quite like it in fact) but don't try and dress up what they are doing as some sort of masterplan.
The way they make it sound, it's as if they are re-writing the football methods in order to overcome the "money clubs". It is utter nonsense. I saw one on redmen Tv go on a little tirade about how them beating Manchester would be sticking two fingers up to the establishment that spending money doesn't equate to success. It is utter delusion that they've built this narrative that they are standing up for the little man.
Lets analyse their signings. Yes they have signed some young players. Markovic is the only one I can think of mind. You then look at Balotelli, Lallana, Lovren, Moreno, Mignolet who are all in their prime for their position. In Lallana and Lovrens case they have spent nearly as much on them as Arsenal signed Sanchez for, or more than Chelsea paid for Cuadrado. They are big money signings, they just happen to be poor players. Bad recruitment is not the same as having a different philosophy to signings.
They have then signed the likes of Lambert and Toure, who could only be described as washed up has beens. Point this out to them though, or ask them to justify it and they will either call you bitter, or start winding you down in more nonsense (ie change the rules again) so it lucidly suits their argument. Both of them are signs of mental illness and an unwillingness to face reality.
I saw one of them saying he wouldn't have Mourinho as Mourinho buys ready made world class players that they can't afford too. When has he ever developed a player. They must have missed Hazard being the bets player in the league this season. They quote Cahill as an example of a top draw player, but again he was bought for a lot less than Lovren.