Having your brand associated with abhorrent behaviour isn't good publicity mate.
Hence the reason 2 of Suarez personal sponsors said they were to review their involvement with him yesterday.
When the RS stood by him during the racism debacle their prime sponsors forced Henry and Co to act decisively.
FIFA is generally regarded as the most openly corrupt sporting organisation in the world.
FIFA officials whored themselves to the Qataris so the World Cup in eight years time will be played in a desert.
Yet sponsors were falling over themselves to have their "brand associated" with the World Cup.
At the end of the day Suarez taking a bite at someone will be a five minute wonder.
He'll be banned, the world will move on and sales of Nike, Coca Cola ego al will be dented not one iota.
And if he escapes a ban, the result will be the same.
At the top level of football, sponsors are like The Hydra.
If one was to drop out, another one would immediately fill the void.
Sad but true.