There’s no many journos left who aren’t massive kopites now.
They’ve just infiltrated everywhere. I see the one who is going out with Mane is covering most matches on sky sports. There’s pundit jobs galore for them and even the ones who don’t apparently support them like Jenas Sutton Humphreys Savage et . are so far up their hoop it’s embarrassing,
Their greatest power has been that they’ve got one of the stupidest most rabid fanbases in modern football. A whole generation of tv watchers, content readers, merchandise buyers, and idiots suckered into buying any product with an LFC stamp on it, have meant that even in a period they didn’t win the title for 30 years, media companies were still positioning them front and centre because their fanbase means easily milkable money, whereas fans of other clubs just don’t buy the same sort of crap that they do as often and as regularly.
It really is a unique blend of behavioural traits. Throw in their narcissism an insecurity as well. I know friends who support City, United, Chelsea, Madrid, Bayern, I’ve never seen them once wear any football attire outside of a match day. Liverpool fans wear Liverpool branded stuff to loads of things, on holiday, at theme parks, around town, in airports. They have to be seen to be a top red and to rub it in to other fans.
Big companies just lap this up though. It’s just free money in their eyes. I’d never seen any big brands tie themselves directly to a football team before Nivea and Erdinger did. Even Dominos are now sending anti Everton tweets. The power of Liverpool fan’s insecurity, stupidity, narcissism, and their ability to throw all their money at anything that’s red has meant they have by stealth now gained control over the entire media industry that surrounds football.
Funnily enough that industry does not want to pay money for a product that disappoints its prime (and now largely only) customer base.