Just call any kopite "customers" - it's what Torypool FCs owners want, even the for the local non-match going ones, who don't spend as much as the out of towners - they are all just walking wallets to him, even if they only spend a quid on some tat with Herr Shipman's gurning grid on.
Like others have said, it's quite a sad indictment of their business model, that they have so few local season ticket holders - criminal really, that they have priced out their local customer base.
Then again, they have never cared about the local area or people, after the way they have decimated and hounded the residents of anfield by "improving" our old stadium, or about the wider city in general, so why should they give a shiny shioite about only having a few thousand local season ticket holders?