I believe this article is depressingly accurate
Nothing Republican Rep. Devin Nunes does during the hearings makes sense if you watch it in the moment. When it’s posted on Facebook later, though, it works perfectly.
www.buzzfeednews.com
But there are two impeachment hearings unfolding in the nation's capital. One, carried out by the Democrats, is designed to ascertain the truth as to whether Trump sought a "quid pro quo" deal with Ukraine to get the country to investigate Joe Biden and the 2016 presidential election in exchange for aid money. The other, being carried out simultaneously by the Republicans, is quite different. Instead of trying to learn the truth, it seeks to create not just a counternarrative but a completely separate reality.
Each round of GOP questioning is not meant to interrogate the witnesses, which today included Sondland, but instead to create moments that can be flipped into Fox News segments, shared as bite-size Facebook posts, or dropped into 4chan threads. Their alternate universe — built from baseless online conspiracy theories and reading the tea leaves of Trump’s Twitter feed — dominates Fox News and Facebook. And the Republicans’ strategy, as confusing and bizarre as it may seem to those on the outside, is working.