Its Moyes though isnt it?
He downplayed expectations at every turn when he was here, an has always done so. Man Utd pissed the league, he rocked up and was talking about it would be a good point if they could get one away at Newcastle. Before a ball was kicked that season at Sunderland, who'd been in the Prem for 10 years on the spin, he said it would be a miracle if he kept them up.
After years of pragmatism, I wanted a bit of hope, confidence and dare I say arrogance this summer, and he is the total opposite of that.
We had a real opportunity this summer to send a lightning bolt through the team, and we're pissing it away.
I understand what you're saying but I'm not sure what any sort of arrogance would have been based on.
We've been a laughing stock for years. Our selling points are a shiny new stadium (which is barely a selling point at all), the fact we aren't skint finally and we have a manager who's not incompetent.
There's no European football on offer, we aren't financially strong enough or with enough PSR wiggle room to blow teams out of the water, we are effectively relying on selling the dream to players and for most of them, that's not enough - they'll go where the money is or where the higher standard is.
We've done remarkably well to sell it to
Grealish and, to a slightly lesser extent, to
KDH.
Essentially, I think this "new dawn" stuff exists really in the heads of the fans and the club (with the "unprecedented" stuff) hasn't done enough to temper expectations about how long it will take to get to the level where we are trying to sign players on a level playing field with others.
Just because we all have this new start stuff in our heads with a new manager, new stadium, new owners etc doesn't mean it exists in everyone else's. To them we are Everton, who've been crap for years, talking a good game.