If you look at what Adidas pay teams in the Premier League, it goes from £2m a season to £75m. Looking at shirt sales we are normally just behind Newcastle in the list, with them at around 500k shirts and us around 450k shirts. They get around £30m, but there is an element of exposure built into that as well with Newcastle playing in Europe. Villa are at £17m, but they sell a lot less, with around 175k shirts. Possibly Adidas could match Castores' £20M a season, but I don't think they will, unless we get into europe or win some trophies.
Adidas 2025-26 Premier League Teams
- Arsenal - £75m per season
- Aston Villa - £17m per season
- Fulham - £2m a season
- Leeds United - £10m a season
- Liverpool - £60m a season
- Manchester United - £75m a season
- Newcastle United - £30m a season
- Nottingham Forest - £4m a season