In 2023, Leeds made the 16th highest profit in shirt sales in Europe which I don't really understand. Wonder if it's down to their fanbase being more interested in buying the shirt compared to others or if it's a Population size thing. But then you'd expect the likes of Villa and Newcastle to be on their level as the Geordies love wearing the shirt and are a one club City. Nowhere near the size of Leeds Population though, despite having a big surrounding area. But then Birmingham is huge and Villa comfortably the biggest club so would expect them to be ahead of Leeds.
The below list unsurprisingly suggests Adidas and Nike are the brands that make the most, but they are associated with some lesser clubs like Leeds and Eintracht Frankfurt.
1. Barcelona (Nike) – €179m
2. Real Madrid (Adidas) – €155m
3. Bayern Munich (Adidas) – €147m
4. Liverpool (Nike) – €132m
5. Manchester United (Adidas) – €130m
6. Paris Saint-Germain (Nike) – €97m
7. Arsenal (Adidas) – €89m
8. Chelsea (Nike) – €87m
9. Juventus (Adidas) – €74m
10. Tottenham (Nike) – €74m
11. Manchester City (Puma) – €73m
12. Borussia Dortmund (Puma) – €54m
13. AC Milan (Puma) – €47m
14. Ajax (Adidas) – €41m
15. Galatasaray (Nike) – €35m
16. Leeds United (Adidas) – €35m
17. Celtic (Adidas) – €34m
18. Fenerbahçe (Puma) – €31m
19. Eintracht Frankfurt (Nike) – €26m
20. Inter Milan (Nike) – €26m