So ‘own and broker Everton’s kit rights.’ is just owning the rights to sell the kits?Castore make our shirts.
We have a distribution partnership with Fanatics, meaning they are responsible for selling the kit more or less.
When it was Kitbag, they were extremely archaic and it was Everton stores and their website only.
Couldn't tell you the figures, but you'll probably find that if you applied for a role at any everton store, youd be employed by Fanatics.
The deal Elstone originally spun for us, was shambolic. But there's a lot more flexibility nowadays.
Reads like they’re more involved than that, with design responsibility (pre TFG) and a seat at the table for brand manufacturer negotiations.