Morning, I don't really disagree with anything you've said so far other than the (important) point about about net spend not being important.
Again, my argument here is not about us relative to our peers - it's about seeing these "only spending the Lukaku money" comments or "net neutral" or "net negative" spend comments, because they're wholly misleading and that's why "net spend" is telling you one small part of the equation which, in isolation, is useless. Arguments that we are not investing is what is driving this, not parity with everyone else.
Let's take the example of our summer transfer dealings so far. To simplify things, let's ignore add-ons, installments and even ignore image rights for now. We'll also say for the sake or argument that signing fees are about 10% of the transfer fee and agents fees are 5% of the transfer fee (which is ridiculously low, but I just want to make a point). Then I'll take the reported wages for the next year (although I've gone on the low side for a few of them). I've even not included any signing fee or agents fees for Wayne Rooney, since there's no transfer fee for us to balance it against, although clearly we will have made payments for both. Essentially, I am providing figures here which are a fair bit lower than the true costs, but they'll do for illustration of the point...
Then let's take the players we have released and sold, look at the publicised transfer fees and the wages saved (I've over-estimated on a couple of these). I also haven't bothered to include loyalty bonuses we may have had to make to players as part of this, nor agent payments we may have made to facilitate their sales, nor any other outgoing (or saving for that matter).
It's really crude but the "net spend" theory here is that we have a negative net spend of about £10m so far in this window. When in actual fact those very basic figures show we're actually spending a net £20m or so more and add in image rights, payments to Rooney and his agent etc etc etc and in reality you are talking about considerably more than that
I'm not interested what everyone else in the league is doing and I understand that you're saying it's relevant - maybe it is in the grand scheme of things, but for now all I'm really saying is this lazy "spending the Lukaku money" and "neutral/negative net spend" stuff is plain wrong because it's giving impressionable people the idea that we are not spending any money and it's just not true