I disagree mate there is plenty you can do just look at Fergie and he controls almost everything that is said about his club in the press. Its a well known fact that if an article is printed or a peice of television screened that doesnt meet with is approveeel the offending journalist or media outlet do not get interviews with players, access to press confrences etc etc. The media are terrifed of Fergie and as such have him painted as this all knowing psychological genius who messes with everyone head, basicly blowing bubbles up his back side and sucking up to him.
Granted the media might want accesss to Utd more then they do to Everton but the basci principlas still apply. If you take it that we have been involved in two domestic semi finals in the past two years, we have a manager who is air apparent to the Utd job, and we have a core of current and youth international players coming through who could possibly being the England team for years to come.
So with that in mind you start calling the shots, you let the media know what is acceptable and unacceptable in regard to coverage of your club and players, and you either restrict or grant grace and favour to your club and squad based to the media on what you consider a fair and even hadned media approach to your players and club.
I think the game is getting overly PC myself a lot of the rough and tumble is going out of it unessecarily, i like seeing players, being commited taking the odd over commiited tackle or knock and getting up to dish it out again. Footballs going to soft, i know football is in a compleatly different context but when you see some of the physicality and hits plyers take in rugby it is breath taking, funny i cant help feeling that some of the rules brought into correct Cynisisim have only led to a different kind of cynisisim.
Agreed though Mofro is turning into a terrific player, his all round game for the last two games has been superb he benifiting immensely form whatever coaching work is being done with him.