Just use bluesky these days and erm... their official account has twice as many followers as ours.
Evertons social media outreach has been a mess forever. Never made the most of American/Australian/African markets when they had/have the players.
In reality, social is only a small indicator but if you're getting dragged down to that level of debate around size of clubs....
Facebook
Everton: 3.7M Likes, 4.7M Followers
Leeds: 1M Likes, 1.4M Followers
Instagram
Everton: 3.1M Followers
Leeds: 1.1M Followers
X
Everton: 3,036,127
Leeds: 1,072,829
But then, to be expected. As I said earlier, Leeds have spent as long in league one, as they have the Prem the past two decades.
As for Bluesky - Pfft. Wouldn't even factor it in. Everton have 10.6k Followers. Leeds, 19k Followers. It's nothing. Not even sure it was the official Leeds Bluesky, they can't be arsed to list it on their website, or social links - not that I blame them. I doubt football clubs will be active on Bluesky after 18 months.