JelavicBrate2
Player Valuation: £10m
Everton shouldn't of sold so many season tickets at GP and we would of had more fans who don't go as often who will buy merchandise, also refreshments inside ground. RS quite intelligently, knew that local Scouse fans, don't actually spend much, bar their match ticket, so focused on daytriopers, who spend huge amounts in club shop. We don't have legions of glory hunters to rely on, so we need local support. Most people support Everton, through family members. A lot of people including myself ended up supporting Everton due to being able to get tickets for match and build relationship with club. If somebody passes on ticket to somebody, who then spends let's say 50 quid on merchandise, buying a programme and refreshments, club have made money back off fan not having membership. I would rather we stayed as people's club and didn't win anything, than turn into soulless brand.It's a really really tough one, in order to grow the club needs revenue to have any chance of winning/competing again
And one of the most valuable commodities is despite 30 lean years we have a huge fan base, we've typically not focused on increasing revenue from the fans until the new stadium
- increased cost of food and drink
- ticket price increases
- membership increases and tiered system
- harder to pass a ticket onto a friend/family member
- huge increase in premium hospitality fan seats which make a lot of money but not as accessible to the normal fan
I'm really torn, I desperately want us to win something and loved taking the kids last night and seeing how much they enjoyed it compared to facilities at goodison, also knowing thousands of extra fans are getting to go, but I don't want the fans to be too much of a commodity