Everton shouldn't of sold so many season tickets at GP and we would of had more fans who don't go as often who will buy merchandise, also refreshments inside ground. RS quite intelligently, knew that local Scouse fans, don't actually spend much, bar their match ticket, so focused on daytriopers, who spend huge amounts in club shop. We don't have legions of glory hunters to rely on, so we need local support. Most people support Everton, through family members. A lot of people including myself ended up supporting Everton due to being able to get tickets for match and build relationship with club. If somebody passes on ticket to somebody, who then spends let's say 50 quid on merchandise, buying a programme and refreshments, club have made money back off fan not having membership. I would rather we stayed as people's club and didn't win anything, than turn into soulless brand.