I don’t think it’s so much vogue , it’s more that the traditional wing player who legs it down to the byline and whips it in , enjoys less success these days . Teams generally find it easier to defend against, maybe increased athleticism, improved tactics.
Many strikers now prefer running onto to through balls , Beto for us is definitely better at this than being the more conventional centre Forward type .
Getting the ball into danger areas in the box tends to produce better results these days .
And this lad appears to do well at this .
Plus he seems to be a good striker of the ball himself.