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It’s not bad at all mate. It never was.

Here’s a thing. Was thinking this afternoon and realised I don’t feel quite as hostile towards the ‘Hill Dickinson’ stadium name thing as I did a few weeks ago. Is it not as bad as we thought, or is it just cope?

Not at the quoted price mind you.

I’d be okay with Fred, if true.

I’m expecting big progress on the pitch and commercially in the coming years. I’ve no issue with ‘contributing’ to that in the form of higher tickets / membership / merch costs. Though I know I’m lucky enough to be able to do that and not worry...

Everybody saying it's steep but it was £50 last season anyway, ok it's an extra tenner but, I'll say it again that if we want shiny new players on the pitch along with a shiny new ground it has to be paid for somehow. Not saying that it's not a...

Both of those kits look fine to me.

If Dan Friedkin doesn’t attend the launch of this membership scheme, parachuting in from a Spitfire, then that really will show where his priorities lie.

I heard that the pegs keeping the stadium from blowing away in the wind are working lose.

Sake fellas, it’s gonna say Liverpool around the stadium, not LFC. We are Everton FC from the great city of Liverpool. We are Liverpool’s originals, time to take back what was always ours - we built this city, they shamed it.

I really hope we win this one. I’m going 2-0, with Ndiaye netting both. Anyone else want to hazard a guess?

I’m deeply offended someone would name a boozer with such an obvious money grab in mind. Disgraceful

Somebody noted above the demand for predictable income. This is key. The favoured clubs today will make the case that if they can’t guarantee their income year on year, then they can’t supply the product. So it suddenly becomes ‘the right thing...

What annoys me mate, is you see Utd, City, Chelsea - who had huge allowances made for them already drop in some cases close to 100 million in players. Come June the 30th the likes of Wolves, Us, Villa, Forest and Newcastle will get a letter in...

Meanwhile, at Premier League HQ there’s an alarm, the sole purpose of which is to let Richard Masters know if any Everton employees buy Tesco Finest.