Everton branding

[KaiserEFC]

Yeah there did used to be more of an "art" to it I reckon.

Stuff is far to pretentious and in your face these days.

This latest logo thing is basically "We need a badge that is easier to print and less fiddly to use." That's it, that's the remit, all the other stuff is just guff.

Personally i don't hate it, I have seen some people with the new logo in a lapel pin and I think it looks really nice and understated, I do wish that they put the laurels in though, even a modern take on them too.

It’s just the garrulous unnecessary language they use to come up with a statement to somehow attach meaning to an inanimate object.

I quite like this badge as a one off l, I see it as a silhouette and I think it’s a little different and quite cool really. I’m not going to buy the shirt though

 

[SupaStake]

Work 1878 and E.F.C. or Everton into it, would look a pretty good modern take on the badge

Yeah I reckon it could be good with EFC in the silhouette and 1878 underneath or something, might be a rebrand when bramley Moore finishes up

 

[daza_1973]

With the badge being changed to a tower on a third kit is today I wanted to share this with you, and ask your opinions.

Reimagining the future brand experience for Everton FC | DixonBaxi

One of the founding clubs of English football, Everton’s heritage of football excellence, passion and community engagement has been pushing the sport forward for more than 140 years. We helped Everton create a brand system born of their history.

dixonbaxi.com

Sorted

View attachment Everton-Logo-2014-present.jpg

 

[degsy]

With the badge being changed to a tower on a third kit is today I wanted to share this with you, and ask your opinions.

Reimagining the future brand experience for Everton FC | DixonBaxi

One of the founding clubs of English football, Everton’s heritage of football excellence, passion and community engagement has been pushing the sport forward for more than 140 years. We helped Everton create a brand system born of their history.

dixonbaxi.com

I suppose it has a pared down simplicity
iirc, the first ever 'modern' logo / trade mark was a Bass red ?
Others are the convicts arrow on the suit and all MOD stuff
Pawnbrokers balls
Barbers pole
Inn signs
To name but a few

They've messed up most things in footy, why not the badge.

 

[Papa Shango]

It’s just the garrulous unnecessary language they use to come up with a statement to somehow attach meaning to an inanimate object.

I quite like this badge as a one off l, I see it as a silhouette and I think it’s a little different and quite cool really. I’m not going to buy the shirt though

Me neither unless they start rebranding for the more "rugged and manly*" figure.

*Marketing speak for fatty.

 

[allen]

It might all be guff, but I like the result. A simple, clear logo we can use in loads of different settings.

But it's not a replacement for the badge. It was a mistake to use it on the shirt, I think.

 

[Papa Shango]

Pawnbrokers balls
Barbers pole

 

[degsy]

Forget an EFC TV doco.
Everton Board to star in remake of 'Carry on Regardless'

 

[rochdaleblue]

I love that new tower only btw.

Add EFC and/or 1878 in there somehow, tidy.

I think they could have done a better job of the tower, but like you just put EFC underneath it and I think it would look a whole lot better.

 

[everton fan number one]

I think it's cool

 

[Azza]

The fact the club themselves haven't put any of this info on the OS or Tweeted about it when the deal was signed or prior to the third kit launch etc shows you how they knew how people might react.

I get digital branding and the need for simpler forms within marketing. I also get the guff that goes with it all but this is quite hilarious.


It's a pointy rectangle. It's nothing ground breaking or owt.

Look at that exploded view.

 

[formerly manx toffee]

Does it increase revenue to go into the team ?

 

[Noble Savage]

Management soeak at its most repulsive.

I agree. It means F-all. Zero. What's democratic about it? It won't make anyone vote Tory will it?
I quite like the 3rd kit branding. It's fun but it should stay on the 3rd kit and not creep into the main kits.

 

[blulouie]

I love that new tower only btw.

Add EFC and/or 1878 in there somehow, tidy.

Looks like a broken pencil mate.

 

[murphy89]

I think it is really good work to be fair.