Picking the wrong profile of player.
Premier league experience - Keane, Delph, Siggurdson, Schendierlin, Bolasie, Walcott Doucoure Iwobi
CL experience - Tosun Gomes Digne Mina James Bernard Allan Kean
I’m not saying all of these are bad players, but it seems we throw big fees at these players based on them having one of these labels rather than thinking whether it’s a player that fits into the way the club is playing, wants to be here, has the desire to play for the club, fits the clubs business model etc.
‘Oh they’re from Barcelona they must be good’
Whereas some of our rivals have been buying far better players who are far more motivated such as Soucek Coufal Maddison Barnes Tielemans Jimenez etc.
Looking at the list what I'd say is recruitment has had some major flaws for a long time.
Not as simple as Prem league experience or CL experience, which both have merits too, but rather overlooking glaring flaws on some.
Delph, Walcott and James where all three sicknote players, but we paid good fees and gsve them at least parity or wage increases to get them here, made no sense, they where let go of their clubs at the age of 28+ for good reasons.
Bernard was a stupid signing, we paid massive wages for a player who didn't have that many offers even on a free due to doubts about his physicality to handle any top league.
Bolasie and Iwobi, Keane all bought for a mixture of reasons, to add pace flair etc, but all three bought based on highlights of their best moments rather than what they did consistently (Keane being so young can kinda have an exception made over him) but none of them strike you as particularly focused or even serious about the game at times.
We also massively overpayed on all three - We bought as if both Iwobi and bollasie where in massive demand rather than both being regarded as easily surplus at their teams. And wages we then payed according to that too.
Digne, Dacoure, Allan and Mina where all great buys, but for mina we payed based on his world cup not his form for Barca, Allan we payed over the odds as Carlo really wanted him.
Keane, Iceland and Schnedercrab all three bought as a 'buy a lower teams best player' as well we bought Schneider based on his form for saints and stupidly payed united like the three seasons he failed there hadn't existed, the other two we payed a ridiculous premium for (same as Newcastle are doing now)
Gomesl I'll give a pass too, the lad looked great value until he was crippled and never close to the same player since.
Tosun if anything the worst buy of the entire lot, as he had no upside in terms of development (Iwobi, Kean etc) had never shown he was anything more than a decent player in a poor league with huge limitations and yet we paid for him like he was a hot property across Europe.