That doesn't mean people are prepared to pay for them *hint*
Whilst people might be willing to attend a match as a luxury payment.
They in this economic climate don't and wont have the money for further increases in subscriptions.
Sky's been disgraceful. They closed down two tv stations (one on freeview) during an "acquisition" that should never been allowed, moved all their content to Sky One and Sky Atlantic then increased subscriptions by £5 a month.
Competition commission should never of allowed it. And it should have been blocked by the then Media Secretary.
People have a limit on what they'll pay and Sky are well and truly at it.
The Champions League final tickets £225 ! FA Cup final £100+ a ticket. People are being priced out.
It'll come back against the sport soon enough.
The market is gone international now and finance is a global game as we know, i can only speak from the expierence of an international fan. I would happily pay the price of a season ticket to watch every Everton game online. Im sure many others would. The advent of the smart phone to opens up the possibility to online highlights etc. TV is a thing of the past for me or shortley will be.
Strangely i got a hd box in last week and i was talking to the engineer, he told me Sky dont make any money on new customers untill year three of their subscription when you take into account free instillation, free box and maybe 6 months free sports/movies or whatever deal is going on at the time.
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