Obviously the direct contact on twitter is the morons abusing him or whatever. Not talking about that.
all these tiny little things get people talking and either deriding him or making fun and these things don't help when things go wrong on the pitch. he is creating an overall image of himself with every move and it wont help him going forward if this transition continues on the current crap path it is on.
maybe in an ideal world it wouldn't make a difference to the atmosphere at the game, but I am pretty sure if the majority of the fanbase think that he is at best a bit aloof, at worst an arrogant manager who doesn't seem too arsed about the club then it's more likely the frustrated reactions at the moment will become venomous much quicker than they would under another manager.