The difference is those teams did a majority of their business early and waited on their "premier" or tough to sign players because they had to.
Chelsea signed Konte and Batshuayi early and are ready for the start of the season
City brought in Gundogan Nolito Sane and shored up their team ready for the start of the season
United brought in Zlatan & Mkadfasdfjasdfjasdfa whatever his name is and are ready for the start of the season
The RS did their business early and their players are ready for the start of the season
These team identified holes early and took care of them. We supposedly are doing an entire overhaul of the team and only signed Stek and Gueye early enough to be ready for the start of the season. That means we are going to "overhaul" the team in the midst of trying to secure points. This is bad business and I'm not saying run around like the sky is falling, but the club is not immune to criticism and to say they have handled this transfer window well is a bold faced lie.