New crest??

SerenityNigh · June 13, 2014

Jeff Jones said:
I haven't done the exercise, but I wonder how many of the club badges WITHOUT their name we could identify on sight.

It's probably not you that the marketing is aimed at. A better start may be taking teams from leagues you don't follow and identifying teams by logo there.

But looking at more large teams: Bayern Munich, Ajax, Juventus also provide the full name

Barcelona, Real Madrid, Inter, AC Milan, Borussia Dortmond, and Manchester City abbreviate the name

BiggyRat · June 13, 2014

Tubey said:
... and so on.

20131124025203!Royal_Standard_de_Liege.svg

Tubey · June 13, 2014

BiggyRat said:

... and every single one of them has incorporated the initials.

It's increasingly rare that a club will forego immediate brand identity with the logo. When they do, it's because they're promoting the imagery of an animal like Wolves or Norwich (the Canaries) as a primary point of reference. Even the established ones that have nothing, like Atletico Madrid, would almost certainly include the name in any redesign.

SerenityNigh · June 13, 2014

BiggyRat said:

Who is the last one?

Brennan · June 13, 2014

SerenityNigh said:
Who is the last one?

Precisely.

Simon Smith · June 13, 2014

I thought the S and L might give it away, but for those that don't know it's,
Drum roll please........

Standard Liège

Or to give them their full name

Royal Standard Liege. Hence the crown on the badge

I thank you

BiggyRat · June 13, 2014

Tubey said:
... and every single one of them has incorporated the initials.

I'm happy with EFC, as I think a few others might be. Maybe we could incorporate our mailing address in the crest too...just to be sure...

;o)

Deleted member 28206 · June 30, 2014

ROBERTOMARTINEZ · June 30, 2014

What the fs that underneath, could have give it a paint over or just put the badge over it, amateur hour there.

ijjysmith · June 30, 2014

Bryan said:

Something doesn't look quite right!

Rupert's Tower · June 30, 2014

FFS can't the club get anything right

If they didn't want to fork out the couple of hundred quid it would've cost for a new paint job, they could've made a slightly bigger badge to cover the marks from previous badges. It's now tacky as fook. Idiots, absolute idiots running the club from top to bottom behind the scenes. Any one one of us could've made a better job than that, even the blind ones amongst us

Simon Smith · June 30, 2014

Bryan said:

You would have thought they would have painted where the one before the last one was, maybe they only have enough paint to cover the dark grey area and not the whole of the side!