New crest??

[Brennan]

The new badge is tons better. Though I'd get rid of the word Everton, I don't know why so many muppets insisted on having our name on it, we're well aware of who we are ffs.

Having the name on it is very important. We may know who we are but many don't.

 

[Azzurri]

I like it. A lot better than the last one.


People just like to cry about new stuff, don't they.

 

[The Esk]

I suppose those that don't like it are feeling a little crest-fallen.

 

[SerenityNigh]

I suppose those that don't like it are feeling a little crest-fallen.

No lack of sentiment among some here that the new badge is emblematic of the way the club's being run

 

[ijjysmith]

I suppose those that don't like it are feeling a little crest-fallen.

 

[CahillsCornerFlag]

Having the name on it is very important. We may know who we are but many don't.

Success determines how well known you are, not whether you've got the name on the badge.

 

[Brennan]

Success determines how well known you are, not whether you've got the name on the badge.

It clearly helps to spread the brand commercially. Basic business.

 

[Pabbers]

I bet you said the same about the current badge compared to the one before it.

I wasnt a huge fan, but i was not that bothered really, not to bothered now mate

 

[BiggyRat]

Success determines how well known you are, not whether you've got the name on the badge.

Agreed. It seems a little too "small club" for me. "Oh, and our name is Everton by the way!"

Just get a badge for us & when we become a juggernaut in the football world, everyone will know what the badge is.

 

[Swartzy]

Just getting the "nil satis nisi optimum" slogan back on the badge was a must, although we have had our best season in a long time once it had been removed! Which is pretty ...... Up!

 

[Tubey]

Success determines how well known you are, not whether you've got the name on the badge.

... and so on.

 

[Pantocoyb]

As for

Success determines how well known you are, not whether you've got the name on the badge.

The only Prem team who choose not to have their name on their badge are the mighty Norwich. Just sayin'......

 

[CahillsCornerFlag]

... and so on.

I said success determines how well known you are, so you've replied with tons of SUCCESSFUL and WELL KNOWN teams. Are you saying they're only famous because they've got the name on the badge?

If we win the league next year, everyone in the world knows who we are. Having the name on the badge doesn't hurt as such, but it's nowhere near as important as some are making out.

 

[Tubey]

I said success determines how well known you are, so you've replied with tons of SUCCESSFUL and WELL KNOWN teams. Are you saying they're only famous because they've got the name on the badge?

If we win the league next year, everyone in the world knows who we are. Having the name on the badge doesn't hurt as such, but it's nowhere near as important as some are making out.

As someone said above, it really is marketing 101. If you have success, then you want your name associated with that success. Very few brands have the brand power to communicate their entire business model with just an image - like Nike, for example, but even they utilise the word Nike extensively across their range.

It's all about the customer journey to your brand. Without the name, you're creating a two-step journey to brand identity right off the bat.

 

[Jeff Jones]

I haven't done the exercise, but I wonder how many of the club badges WITHOUT their name we could identify on sight.