Ok this was a reply to me so i'll answer it.
A ballsy move to appoint Moyes!? We were a club struggling against relegation fairly regularly, and had no money. We werent suddenly going to appoint a proven world class manager, or even poach a manager from another Prem team. Realistically we had to go for a young upcoming manager from the lower divisions. Moyes was Walter Smiths suggestion and was the outstanding candidate.
It was never ballsy to stick with him as there has never ever been a mandate from our fans to sack him - Moyes had huge support even after we finished 17th.
Of course the current deals are the 'biggest in the clubs history' as Elstone loves to continually tell us. The money in Premier League football these days is unprecedented, and the global audience huge. Did you expect the Hafnia deal in the 80's to be worth more!? I'd be astounded if every club in the league hasnt got a 'biggest ever deal', its irrelevant unless you compare the figure with other clubs, and our deals are dreadful.
Other chairmen i would want, well for example, Ellis Short. Sunderland have a similar wage bill and have spent around 50 million more than Everton on transfers since he has been there. The grass isn't always greener but honestly, our grass is threadbare and dying a very slow painful death.