When I said it's not "fake", I was meaning it looks like it's real. Obviously it's not the complete real deal, but I'm not paying £40 extra just so I can say "oh I brought this from Everton Direct or Nike's website", bollocks to that!!
I don't like purchasing shirts off eBay or sites like this one, but at the end of the day, if football clubs rip off fans, then what do they expect? £50 is a disgrace for any team, yet alone a team who's not even in Europe.
I'll be doing the same with the away and 3rd kit too. If it was £30, then I would've happily spent £90, but £150 for 3 shirts?? Joke.