New Everton Stadium

Surprised at this. Didn't think a legal firm would be at all in the running for stadium naming rights. I don't see the appeal to a company in that sector but it isn't my money.

It doesn't trip off the tongue.

Ultimately though it's confirmation of another revenue stream and that's what this was all about.
Hill Street Blues has a ring to it though
 

Yes after paying all that money they are not going to want Everton FC to be successful. Seriously mate.

This deal has that second rate "settling" feel to it of the Kenwright era. Itls Kitbag writ-large.

If today feels like a change of pace in the right direction to you, Ilm pleased for you.
 

Yep.

There's no way around this. The world will call it the Hill Dickinson, maybe a majority of supporters wont...certainly in the first year or so.

This is for a decade. The owner's decision to accept that deal is a shocking undermining of the club's credibility .
The first name always sticks. If I think of Bolton to this day I think the Reebok Stadium even though it's had about 10 sponsors since.

The echo arena hasn't been called that for about 8 years.

Was always more sensible to have no sponsor early on to establish a real name and identity for the ground.

Instead we've got a clunky name with a brand that adds no value to us. If it was Qatar airlines or something it would give luxurious impressions etc.

A north west solicitors. I can't believe it.
 

The first name always sticks. If I think of Bolton to this day I think the Reebok Stadium even though it's had about 10 sponsors since.

The echo arena hasn't been called that for about 8 years.

Was always more sensible to have no sponsor early on to establish a real name and identity for the ground.

Instead we've got a clunky name with a brand that adds no value to us. If it was Qatar airlines or something it would give luxurious impressions etc.

A north west solicitors. I can't believe it.


I'm 'kin furious with these turds.

It looks like we brought Kinnear in to keep the Elstone, Wyness level of idiocy and incompetence going.
 
It really doesn't, you're just more familiar with it. Who they heck wants to go to the Amex?

the thing is with the Amex and the Etihad is that the name rolls off so easily you forget about the brand, it sounds like a place, it sounds like a stadium. I had no idea the Veltins of the Veltins Arena was a brand until I saw the naming rights list today. i just thought it was called the Veltins. Same with BayArena and Signul Iduna park

The Hill Dickinson sounds like the btec version of the Penny Farthing

it sounds proper naff
 

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