New Everton Stadium

[davek]

Excellent. Tradition has been used to cover a multitude of amateur decisions over the last 35 years. Sentimentality, nostalgia, and pious poverty-embracing self-pity has run this club into the ground. We have been run like a corner shop for 35 years and more. We are the definition of Stagnant FC.

We play in the Premier League. Not the Northern Premier. Time to blow off the cobwebs, piety, and backward-looking insularity.

There's a big difference between tradition and exploiting tradition.

The latter is what we've experienced for decades.

 

[Evo2901]

Thought it sounded a bit silly at first but ultimately it’s just two surnames placed together. Is a nice touch the club have gone for a local firm to sponsor it tbf. There’s still so many more official partners to be explored (alcohol, banking, travel etc.) I imagine Toyota may pop up on our training gear like Roma as well. Also wouldn’t be surprised to see Finch Farm sponsored again soon.

 

[davek]

yep, that's sums it up.

fans trying to say we will call it something else will last 2 seconds when the global tv broadcasters, print media and all social media blast it out every day.

Yep.

There's no way around this. The world will call it the Hill Dickinson, maybe a majority of supporters wont...certainly in the first year or so.

This is for a decade. The owner's decision to accept that deal is a shocking undermining of the club's credibility .

 

[Rita_Poon]

Reading on another forum: Everton were apparently close to a deal with another Liverpool company this week - Yodel.

Who needs nazi gold tainted swiss money though?

 

[D410]

Reading on another forum: Everton were apparently close to a deal with another Liverpool company this week - Yodel.

yep, apparently nowhere near 10m per year......we have been had good and proper.

 

[Rita_Poon]

The world will call it

"we don't care what the world might say...."

It's ours yoda, it's us that matter.

 

[Drico]

There's a big difference between tradition and exploiting tradition.

The latter is what we've experienced for decades.

And it has successfully pulled the wool over the eyes of huge swathes of our fanbase to the detriment of any progress.

I am convinced a significant minority of our fanbase never wants to see the club put its house in order to actually compete for and win trophies. Because doing that will come at some cost to them and their notion of what Everton is about. Look how we subsidise season tickets at our club. A time will come - if we are successful - where demand for our tickets will make such subsidising less likely. People need to prepare themselves for this. We are not following Corinthian ideals whilst playing Premier League football. If you want an amateur ethos, go watch amateur football. If you want Everton to compete, hard-nosed commercialism wins out. Let's just hope we get the competent hard-nosed professionals... From what I can see so far, we have competent people on board now. At long last.

You have people bleating on here tonight that we haven't got a blue chip stadium sponsor while at the same time failing to connect the dots between Kenwright's self-serving pious poverty and our utter unattractiveness to pretty much anybody other than ourselves.

I hope these Yanks tear up the fabric of this club - because that's a fabric that was worn away to a thread over the last 35 years. The battle for football's "soul" was lost in 1992. The best we can hope for now is competent capitalists. But capitalism it most certainly has to be.

 

[Frenk]

Chatted to a senior lawyer at a top law firm and he thought it highly unlikely that a firm the size of Hill Dickinson would spend 3 or 4 million a year sponsoring a football ground. If arsenal are getting £5m a year, we are probably getting less than £2m a year from our deal.

Better than Spurs are getting though.

 

[brieverton]

Know what you're saying but imo the 'dock' bit has already become somewhat obsolete. I can't remember the last time I heard anybody (in real life) call it anything other than 'Bramley Moore.' That process of people having a shortened name that doesn't sound daft began a long time ago now.

As you say though, time will tell.

I recall from Moshiri's time that they engaged a US company to generate interest. No doubt that would have been accelerated in recent months.

You don't have to be Sherlock Holmes to figure out they wouldn't have been overwhelmed by inquiries, not from global brands at least.

Whilst the stadium itself is magnificent, we have made ourselves virtually anonymous globally and have been slugging it out in relegation fights. No pot for 30 years, barely any European football, constant struggle and negative press.

Any sense of underwhelm is based more on the name than anything. If it was just "Hill" or "Hill Dixon" then I guess it takes the silliness away.

Spurs couldn't get an offer worth taking. For TFG, it was either this, wait it out, or shelve the idea. The whole name thing will fizzle out and definitely will if we're doing well.

 

[detonator7]

This is the level of sponsorship we attract? Some random ass persons name? Embarrassing.

 

[blulouie]

Happy to wager a round of pints to anyone on this forum who actually believe we’re getting close to 10mm pounds a year from Hill Dickinson. I’ll collect my free drinks after the official accounts are released in a year or two

Their turnover is just over 100mm and their profit is about 50mm. They’re not spending 10mm a year to be a stadium sponsor for Everton. They’re just not. Maybe a few million with “up to” 10mm if we win the champions league. Or it includes 2mm of billable legal hours and they are our new counsel.

I’m not even really bothered about the money or lack of ambition anyway, I don’t want us to play at the Hill Dickinson stadium ffs. If their firm was just called Hill then sure. And I’m not being immature, it’s just a crap soulless unintimidating name… even “The Etihad” or “The Amex” sounds better

Mine's a Guinness mate.

 

[evertony]

Having a cheap lawyer on the firm might come in handy, especially with PSR

 

[Saint Domingo]

Yep.

There's no way around this. The world will call it the Hill Dickinson, maybe a majority of supporters wont...certainly in the first year or so.

This is for a decade. The owner's decision to accept that deal is a shocking undermining of the club's credibility .

A disgrace to the club seeing us scramble around for a few mill quid from a law firm.

This is probably the lowest point since I thought Kenwright was packing us off to the tesco stadium in Kirkby. Even that would have been a better sponsor ffs.

 

[davek]

yep, apparently nowhere near 10m per year......we have been had good and proper.

They're a ten bob organisation in corporate terms.

People believing this will be anything over £3M per year without winning the CL aren't giving it much thought.

 

[davek]

A disgrace to the club seeing us scramble around for a few mill quid from a law firm.

This is probably the lowest point since I thought Kenwright was packing us off to the tesco stadium in Kirkby. Even that would have been a better sponsor ffs.

It's the same shabby, con-man ownership mentality we've had since Johnson.

TFG are not going to do anything other than work with this culture.