There is, however, the balance between making affordable for the fans and making the stadium affordable - e.g. paying for it. The prices were always going to go up.
The food was far superior in quality, so it's not as if they've upped the price yet you're getting the same ol' rubbish. My son's pie was lovely and he really enjoyed it.
The atomically warmed up hotdogs or anaemic pies you get at Goodison are poor, so it's an upgrade. I hope the alcohol choices and quality will be similar.
I am expecting to pay £6-7 a pint a BMD depending on the options, which I will be content with if it means I can be in the ground and comfortable beforehand.