New Everton Owners: The Friedkin Group

What do we reckon?

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    Votes: 961 70.0%
  • 🤷 | 🧀🥪

    Votes: 326 23.8%
  • 👎

    Votes: 85 6.2%

  • Total voters
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If we’d had our stadium for as long as Spurs with a £22 million deal, we’d be £110 million up on them by now.

Turning your nose up to a decent deal is dumb.

Spurs would now need a deal of £44 million per season if they want to match the ten year sponsorship numbers of £22 million per season.
All I’m saying in 10yrs 22mil a year will be small in comparison to our kit and shirt sponsorship deals, maybe for 5 years I think for 10 years we will be selling ourselves short
 
I’m sure there’s loads of different rumours of figures, I listened to a pod With Kieran maguire and some i
Over football financial expert and that’s the figure they said
 

All I’m saying in 10yrs 22mil a year will be small in comparison to our kit and shirt sponsorship deals, maybe for 5 years I think for 10 years we will be selling ourselves short

I thought that as the shirt sponsorship ends at the end of this season, we would be having a combined shirt and stadium sponsor deal. Like City and Arsenal have. Arsenal's is £50m per season. Because they are regularly in the champions league, I expected ours to be lower, like £40m, then have bonuses if we are in Europe and bonuses for the stadium being involved in the Euro's, etc.

The club might be looking at it a different way though, if we sign a stadium sponsorship tomorrow of £22m per season we can use the money straight away, and start calling it "The Toyota Stadium" or whatever it is. Whereas the current sponsorship contract with Stake may not allow us to announce next seasons shirt sponsor, whilst this season is happening. So we therefore split the new sponsorship deal into 2 parts; £22m per year for the stadium and £18m per year for the shirts, which will be announced later.
 
All I’m saying in 10yrs 22mil a year will be small in comparison to our kit and shirt sponsorship deals, maybe for 5 years I think for 10 years we will be selling ourselves short
Yeah, and I'm saying the alternative is holding out for a better deal, like Spurs, who have already lost 5 years of massive sponsorship because they were greedy for more.
 

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Yeah, a 22m sponsorship deal would be big to go along with our other deals. I get the feeling many people have not looked at what actual stadium sponsorships have been in the country. Combined with the other increased sponsorships, and stadium revenue this might put us right with Newcastle as the 7th highest revenue in the league. With the new rules allowing player spend of 85% of revenue it gives us a nice advantage over all the others.
 

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