To be fair, the licensing for concerts a Anfield will have to be renewed, and it faced plenty of opposition on its first pass, so much so that they had to introduce limits. If there is another, more suitable location, such as BMD, the license will have even less chance of passing. It is little coincidence that they only started hosting concerts once we had announced our stadium.
We will have to change our approach if we want to make much money on these events though. Promoters pay a flat fee, they set the ticket price and take the profit. Sodexho currently do all our F&B and will take the profit off that. Not sure what the fee is for a stadium rental, but its not going to be game changing at the rate they'll be at.