Exactly, that's the Kenwright situation in a nutshell.
We don't make enough off the pitch so we can't invest enough on the pitch. We're already investing more of our income then is wise into the playing staff and we're still being outspent by more of the league then we're not.
It's really hard to be a success under those conditions.
And given the board have admitted this pubically and spent the last ten years statiing that finding more money is their number one priority then their failure to do so is unexcusable.
However our relative success on the pitch (by which I mean european football and not getting relegated (I am by no means saying that's good enough, it isn't)) is partly down to them hiring and sticking by good staff and partly down to them investing all or most of our income into those staff even when that meant we had to go into debt to do so. That's all Ihaters has said in their defence and he's right to do so.
He is. Only the myopic would disgaree.
In defence of everyone at the club I could only reasonably expect us to have won one or two cups over the
Moyes era based on what has gone on elsewhere. If he had those successes they would be Kenwrights too as plenty would have jumped the gun when we came 17th.
But this business will ask for hard decisions to be made at some point. Deciding when that point is will be crucial. We may be able to bring catering and retail in house and boost profits soon. That would require recruiting and paying specialists. Speculate to accumulate.
Same for kit deals and manufacture. If we're being fleeced which we are we may need to hire in experts to fight our corner. Again there's a cost.